SEO Training FAQ

Posted by Scott Tan on Feb 13, 2014 in SEO Training Course and SEO Services | Comments Off on SEO Training FAQ

FAQ For SEO Training Participants And Online Business Owners
 

Don’t Spend Another Dollar on SEO Until You Have Read This FAQ:

1.  Why do I need to optimise my website for search engines?

If you are a business owner, traffic and customer leads are the lifeline of your business.  The best way to get traffic is by being ranked well by search engine such that your website appears on page 1 of Google.  90% of visitors do not leave page 1 of Google when they search for a solution.  This means that if you don’t optimise your website with the latest SEO techniques, and if you are not on page 1 of Google, you are losing 90% of the online traffic searching for a solution that your business can provide.  This means you are letting your competitors make all the money from your customers!

2.  How much does it cost me to hire SEO companies to help my website rank well?

It costs between $300-$1000 per month depending on your requirements and on the keywords you want to be ranked well for.  These add up to possibly $12,000 per annum and  these SEO services normally do not guarantee that you will rank  on page 1 of Google.

Please note the Google ranking algorithm changes all the time and this means that your SEO strategy must be updated and relevant.

3.  How long does it take to successfully optimise my website with the latest SEO techniques?

It depends on the keyword(s) and the level of competition in the keywords and business niche you want to be ranked well for.  It might take anything from 2 months to 6 months.

4.  If it takes so long, is it worthwhile to optimise my website?

Remember your business needs ongoing traffic and customers – it’s not a one time thing.  If you have long term plans for your business, your need a long term traffic and customer leads strategy.

Otherwise, you will end up either not having traffic and customer leads OR paying substantially higher advertising fees.

5.  How much does it cost to advertise?

Again it depends on the keyword and business niche you are in.

Traditional print advertisements on mainstream newspapers or media can cost you anything from $5,000 to $20,000 to get the same results as if you are ranked well on Google (ie as if your website is well optimised).

Online advertisements such as PPC (Google Adwords) might cost you between $500-$,1000 per month depending on the keywords and your budget.

As you can see, with a good SEO strategy and success, you save between $6,000 ($500 x 12 months) to $240,000 ($20,000 x 12 months)

6.  Instead of paying for SEO services monthly, can I do it myself?

Absolutely.  Many online business owners do it themselves or get their admin/marketing team to do it to save thousands of dollars.  However, as Google ranking algorithm changes frequently, eg with Panda and Penguin updates in 2011 and 2012, the SEO techniques today are totally different from 2 years ago.  Thus, you can learn the latest SEO techniques from Scott Tan.

7.  How much does it cost to attend SEO classes?

Course fees in the market range between $500 to $2,500 for 1 or 2 day courses, with premium SEO courses charging over $3700.    Scott Tan’s fees are affordably priced in the reasonable range but his course contents are completely relevant and updated to the latest changes by Google.

8.  What is covered in the SEO  Mastery Training course by Scott Tan that is different from others?

Essentially, there are 4 key pillars in optimising any business niche/website/blog :

1. – your business niche – choose the right niche that plays well to your strengths and level of competion
2. – your keyword strategy – the right strategy will send clients to you!
3. – your on page optimisation – the secrets continue to change and Scott will show you how you can rank well without being punished by Google’s latest changes.
4. – your off page optimisation including your backlinking strategies
5. – additionally, there is a MAGIC SEO PLANNER specially designed by Scott Tan that systematically captures all essential data you need to know in planning your keyword strategy and foundation.

Most SEO training workshops will cover some or  a combination of the above but what makes Scott Tan’s courses stand out is :

• Scott is a business owner and he teaches SEO with a business perspective – so this is not a technical HTML code on SEO training.  He will show you how you can optimise your website yourself with the latest SEO techniques!
• Scott has attended more than 15 workshops and more than 100 online courses from the big internet gurus worldwide and he distills the essence into simple practical tips you can apply.  He’s done all the complex research to deliver this course in the simplest possible way on a platter for you.
• Scott is successfully ranked Number 1 on Google on several keywords and is also ranked very well on page 1 for his Google Places listing, YouTube, Facebook page.  You are learning the most up to date techniques from an SEO practioner who has succeeded.

The next course date can be found in the course calendar.

Check the course calendar here